CD Skripsi

Analisis Strategi Bertahan Usaha Keripik Nenas Kemasan Di Tengah Krisis Ekonomi Akibat Terdampak Covid-19 Pada Umkm Usaha Baru Ibu Kabupaten Kampar

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The world is being hit by a COVID-19 pandemic including Indonesia, to
prevent the spread of the COVID-19 virus, the government issued policies that affect
community activities that impact almost all sectors of life, sector micro, small and
medium enterprises (MSMEs) as one of the economic sectors affected by this
pandemic. In order for the sector to continue to survive, MSMEs players must be able
to survive by creating various steps or strategies. The problem seen in this study is
how the culinary sector MSMEs survival strategy during the COVID-19 pandemic,
while the purpose of this study is to find out the strategies used by MSMEs so that
they can survive in the of a pandemic.
This research uses qualitative research methods, namely research procedures
that produce descriptive data in the form of written or spoken words from people and
observed behavior. The data study technique was through observation, interview and
documentation. The data were analyzed using qualitative analysis techniques. The
results show that to survive during the pandemic, MSMEs players have the following
strategies, namely, using marketing through social media in the form of instagram,
facebook, whatsapp, E-Commerce, improving product and service quality,and
optimizing, Costumer Relationship Marketing.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 04.121 (0089)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Administrasi Bisnis., 2021

Deskripsi Fisik

vii, 86 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 04.121 (0089)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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