CD Skripsi

Menentukan Preferensi Pelanggan Dalam Memilih Marketplace Menggunakan Metode Analisis Konjoin

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Online shopping transactions in Indonesia has grown over the last ten years by 17%
and the total number of e-commerce businesses has reached 26.2 million units. The
growth of e-commerce creates competition so that it requires companies to maintain
their existence by understanding consumer psychology, namely perceptions,
motivations, and attitudes that drive buying decisions. This study aims to determine
the combination of attribute levels that are most preferred by consumers in choosing
a marketplace as a place to shop by using conjoint analysis. The data used is the
result of a survey of Riau University students in the form of a questionnaire. The
results of the conjoint analysis in this study show that the level of each attribute that
consumer prefer is the display of full color applications and images, free shipping
promos for a certain number of purchases, Cash On Delivery (COD), using
J&T/JNE/Sicepat/Tiki/Pos delivery services, and available product reviews in the
form of photos and videos is a utility that customers like.
Keywords: Marketplace, conjoint analysis, customer preference.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

03 06. 122 (0003)

Penerbit

Pekanbaru : Universitas Riau – FMIPA – STATISTIKA Universitas Riau – FMIPA – STATISTIKA., 2022

Deskripsi Fisik

xiii, 35 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

03 06. 122 (0003)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

STATISTIKA

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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