CD Skripsi

Analisis Perbandingan Sikap Konsumen Terhadap Atribut Produk Kopi Good Day Dan Luwak White Coffee Dalam Kemasan Siap Minum Di Kota Pekanbaru

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This Study aime to compare the the consumer attitude toward product attributes of kopi Good Day and Luwak White Coffee Ready to Drink in Pekanbaru city. This research sample is the society of Pekanbaru city was consumed one coffee brand between of kopi Good Day and Luwak White Coffee was randomly selected. Data analysis using descriptive analysis with quantitative analysis, multiattributes model Fishbein, Mann Whitney test using SPSS (Statistical Package For the Social Sciences) version 20.00. The result showed that overall consumer has a good attitude on product attributes toward kopi Good Day and Luwak White Coffee. Score of taste variance attribute of kopi Good Day is better than Luwak White Coffee, while the score of expired date attributes of Luwak White Coffee is better than kopi Good Day. Overall points score of attributes product of Good Day is higher than Luwak White Coffee
Keyword : Product Attributes, Consumer Attitude

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1602114261

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Manajemen., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1602114261

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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