CD Skripsi

Strategi Kampanye Wahana Lingkungan Hidup Indonesia Eksekutif Daerah Riau (Walhi-Riau) Dalam Sosialisasi Restorasi Gambut

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ABSTRACT
CAMPAIGN STRATEGY OF WAHANA LINGKUNGAN HIDUP INDONESIA EKSEKUTIF DAERAH RIAU (WALHI-RIAU) IN SOCIALIZATION OF PEAT RESTORATION
Author: Haldi Yunian Ryaldi
Councelor: Dr. Muhammad Firdaus, M.Si
Wahana Lingkungan Hidup Indonesia Eksekutif Daerah Riau is an NGO that focuses on environmental issues and was founded in 2003 as a response to the problem of forest and land fires in Riau Province that have occurred since 1997 and have disrupted the health and economic activities of citizens. As an environmental NGO, WALHI-Riau has a role to educate and change public attitudes and behavior through campaigns through social media or mobilizing the masses. The purpose of this research is to find out the campaign actors, campaign objectives, campaign messages, campaign targets, and campaign channels/media used by WALHI-Riau in socializing peat restoration.
This study used qualitative research methods. Researchers used two withdrawing informants, namely purposive sampling and incidental sampling. The informants of this study consisted of 2 people according to the criteria selected using the purposive technique and 4 people using the incidental technique. Data collection techniques consist of interviews, observation and documentation. While the data analysis technique used descriptive analysis according to Miles and Huberman. For the technique of checking the validity of the data using an extension of participation.
The results of this study indicate that WALHI-Riau in the implementation of the peat restoration campaign program did not analyze the influence and measure the credibility of the campaign actors displayed. In formulating its campaign objectives, WALHI-Riau has been oriented towards public education, as well as changes in public attitudes and behavior. WALHI-Riau's campaign message is not based on the intersection of public interest with the campaign messages sent. The identification and segmentation of the audience which was not done properly has made the WALHI-Riau campaign target general. The channels/media used by WALHI-Riau are conventional media, social media, and demonstrations. However, the use of the media is not adjusted to the characteristics of the audience or users of each media.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1501117104

Penerbit

Pekanbaru : Universitas Riau - FSIP - ILMU KOMUNIKASI., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1501117104

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Deti

Versi lain/terkait

Lampiran Berkas

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