CD Skripsi

Pengaruh Orientasi Pasar, Orientasi Kewirausahaan, Dan Budaya Organisasi Terhadap Kinerja Usaha Umkm

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ABSTRACT
This study aims to analyze the effect of market orientation, entrepreneurial orientation, and organizational culture on MSME business performance. The population in this study were all MSMEs in the city of Pekanbaru, amounting to 104,698. The sample in this study amounted to 123 MSMEs which have the criteria of having assets of Rp. 50 million-Rp. 10 billion, maximum annual turnover of Rp. 50 billion, and having 4-250 employees. The sampling technique in this study used a purposive sampling technique. Analysis of the data used is the SEM test. The results of this study indicate that market orientation, entrepreneurial orientation, and organizational culture affect MSME business performance.
Keywords: Market Orientation, Entrepreneurship Orientation, Organizational Culture and Business Performance

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1702121938

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Akuntansi., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1702121938

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Akuntansi

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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