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“Pengaruh Shopping Lifestyle Dan Fashion Involvement Terhadap Keputusan Pembelian Dengan Impulse Buying Sebagai Variabel Intervening Pada E-Commerce Shopee”

ABSTRACT
This study aims to analyze the influence of Shopping Lifestyle and Fashion Involvement on Purchasing Decision with Impulse Buying as an Intervening Variable In E-commerce Shopee. This research was conducted on all consumers domiciled in Indonesia who had purchased products at e-commerce shopee. In this study, it consists of four variables, namely one bound variable, one intervening variable and two free variables. These variables are Impulse Buying (Y2), Purchase Decision (Y1), Fashion Involvement (X2), Shopping Lifestyle (X1). This study was conducted using a sample of 132 people with questionnaire crossing. The data analysis tool used for hypothesis testing is path analysis with a Partial Least Square (PLS) approach using the SmartPLS ver 3.0 software application. The results of this study state that: 1) shopping lifestyle has a positive and significant effect on impulse buying; 2) fashion involvement has a positive and significant effect on impulse buying; 3) impulse buying has a positive and significant effect on purchase decision 4) shopping lifestyle has a positive and significant effect on purchase decision; 5) fashion involvement has a positive and significant effect on purchase decision; 6) shopping lifestyle has a positive and significant effect on purchasing decision intervened by impulse buying; 7) Fashion involvement has a positive and significant effect on purchase decision intervened by impulse buying.
Keywords : Shopping Lifestyle, Fashion Involvement, Impulse Buying, Purchasing decisions

Ketersediaan
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Perpustakaan Universitas Riau 1802112100
1802112100
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
1802112100
Penerbit
Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Manajemen.,
Deskripsi Fisik
-
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
1802112100
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
MANAJEMEN
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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