CD Skripsi

Analisis Pemasaran Karet Sistem Lelang Di Kecamatan Kuantan Tengah Kabupaten Kuantan Singingi

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ABSTRACT
This study aims to analyze marketing channels, marketing margins, marketing profits, farmer's share, and marketing efficiency in the rubber marketing auction system in Kuantan Tengah District, Kuantan Singingi Regency. The sampling method used for farmers is random sampling as many as 42 people and sampling traders using the census method as many as 8 people. The results showed that the auction marketing system occurred because of the problems faced by farmers, namely long marketing channels and traders could control the price of bokar due to the low quality of bokar. Farmers participating in the auction market must meet the bokar quality standards set by the Kuantan Singingi Rubber Farmers Association (APKARKUSI) and join a farmer group or Gapoktan. Farmers have limitations in marketing bokar directly to factories, therefore farmers involve marketing agencies. The marketing channel for rubber in the auction market starts from farmers-big traders-factories. Farmers who participate in the auction market are subject to a 3% depreciation fee, 1% operational cost, and 1% farmer group administration fee. The selling price of bokar in February 2022 received by farmers was Rp. 12,192, -/kg. The total marketing cost is Rp. 1,714,-/kg, marketing margin is Rp. 3,158,-/kg, marketing profit is Rp. 1,444,-/kg, farmer's share is 79% and marketing efficiency is 11%. This auction marketing system is efficiently used by farmers in the bokar marketing process in Central Kuantan District, because the efficiency is between 0-33%, which means the lower the percentage of marketing efficiency, the more efficient the marketing.
Keywords: rubber; auctions; marketing; farmers; efficiency

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1706111527

Penerbit

Pekanbaru : Universitas Riau –Fakultas Pertanian–Agribisnsis., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1706111527

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

AGRIBISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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