CD Skripsi

Analisis Faktor-Faktor Yang Mempengaruhi Permintaan Ayam Organik Produksi Usaha Dagang Rahayu Ak Di Kota Pekanbaru

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ABSTRACT
Public awareness of the importance of a healthy lifestyle starts from consuming organic food, one of which is organic chicken. Organic chicken production which increases every year raises the suspicion of an increase in the demand for organic chicken. This study aims to analyze the factors that influence consumer demand for organic chicken and analyze the elasticity of demand for organic chicken. This study uses a survey method. The research population is organic chicken consumers UD.Rahayu AK in Pekanbaru City. Research respondents are samples taken by purposive sampling at all outlets selling organic chicken UD. Rahayu AK. Data analysis used multiple linear regression. The results showed that consumers of organic chicken were concentrated at the age of 36-55 years with the average age of consumers being 44 years, the majority were female, the husband and wife's last education level was undergraduate (S1), the husband's occupation was mostly private employees and for the wife is a businessman/entrepreneur, has an average household income of Rp 9,056,113/month and has a family of 3 to 4 people. The factors that are thought to influence the demand for organic chicken in Pekanbaru City are the price of organic chicken, the price of broiler chickens, household income, number of family members, and the length of education of the wife. Together, the effect is statistically significant with an R2 (adj) value of 0.822. Partially, the variables that have a significant effect are household income, number of family members, and wife's length of education with an elasticity coefficient of < 1, which is 0.251; 0.487; 0.426.
Keywords: Organic Chicken, Demand, Elasticity

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1706111307

Penerbit

Pekanbaru : Universitas Riau –Fakultas Pertanian–Agribisnsis., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1706111307

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

AGRIBISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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