CD Skripsi

Pengaruh Inovasi Produk Terhadap Kinerja Usaha Dengan Keunggulan Bersaing Sebagai Variabel Mediasi Pada Usaha Minuman Boba Di Kota Pekanbaru

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ABSTRACT
This study aims to determine the effect of product innovation on business performance with competitive advantage as mediation variable at boba drink enterprise in Pekanbaru City. The population of study included all boba drink enterprise in Pekanbaru City were 83 units and the samples were 69 units, it’s based on Slovin formula. Structural Equation Model (SEM) with SmartPLS version 3 was used as methods of data analysis. The results were: 1) Innovation product had positive and significant effect on competitive advantage; 2) Innovation product had positive and significant effect on business performance; 3) Competitive advantage had positive and significant effect on business performance; 4) Innovation product had positive and significant effect on business performance throughwork competitive advantage.
Keyword: Innovation Product, Competitive Advantage, Business Performance.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1502110853

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Manajemen., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1502110853

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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