CD Skripsi
Pengaruh Penggunaan Sistem Informasi Akuntansi, Kreativitas, Dan Karakteristik Kewirausahaan Terhadap Kinerja Usaha Mikro Kecil, Dan Menengah (Umkm ) (Studi Empiris Pada Umkm Pekanbaru)
This study aims to examine: 1. the effect of using accounting information systems on MSME performance, 2. the effect of creativity on MSME performance, 3. the effect of entrepreneurial characteristics on MSME performance. the population in this study were all SMEs registered with the Cooperative and SMEs Office in Pekanbaru City. In this study, the sample used was purposive sampling method.
This study uses primary data by distributing questionnaires. The analytical method used in this research is multiple linear regression analysis. The analytical tool used in this research is Statistical Product and Service Solution (SPSS) version 25.0.
Based on the results of this study, it was obtained that the variable use of accounting information systems (X1), creativity (X2) and entrepreneurial characteristics (X3) had a significant and positive effect on the performance of UMKM (Y).
Keywords: use of accounting information systems, creativity, entrepreneurial characteristics, performance of micro, small and medium enterprises (UMKM).
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