Image of Pengaruh Penetapan Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Layanan Indihome (Survei Konsumen Pada Pt Telkom Kota Pekanbaru) Pengaruh Penetapan Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Layanan Indihome (Survei Konsumen Pada Pt Telkom Kota Pekanbaru)
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Pengaruh Penetapan Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Layanan Indihome (Survei Konsumen Pada Pt Telkom Kota Pekanbaru) Pengaruh Penetapan Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Layanan Indihome (Survei Konsumen Pada Pt Telkom Kota Pekanbaru)

THE INFLUENCE OF PRICING AND PRODUCT QUALITY ON INDIHOME SERVICE PURCHASING DECISIONS
(Consumer Survey at PT Telkom Pekanbaru City)
By : Usman
Email : [email protected]
Supervisor : Endang Sutrisna
Business Administration Study Program, Department of Administration Scienes
Faculty of Social Science and Political Science, Riau University
Pekanbaru, Indonesia
Bina Widya Campus
Street. HR. Soebrantas Km 12,5 Simpang Baru, Pekanbaru 28293 Phone/Fax. 0761-63277
ABSTRACT
This study aims to determine the effect of pricing and product quality on purchasing decisions for Indihome services at PT Telkom Pekanbaru City. The methods used in this research are descriptive and quantitative statistics with explanatory research models. The sample in this study amounted to 100 respondents who were determined using purposive sampling and using a questionnaire as a data collection instrument. From the data analysis the results show that pricing (X1) has a positive and significant effect on purchasing decisions (Y), product quality (X2) has a positive adn significant effect on purchasing decisions (Y), and pricing (X1) and product quality (X2) have a positive and significant effect on purchasing decisions (Y) Indihome service PT Telkom Pekanbaru City.
Keywords : Pricing, Product Quality, and Purchase Decision.

Ketersediaan
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Perpustakaan Universitas Riau 1901111030
1901111030
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
1901111030
Penerbit
Pekanbaru : Universitas Riau – FISIP - Ilmu Administrasi Bisnis.,
Deskripsi Fisik
-
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
1901111030
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Ilmu Administrasi Bisnis
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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