CD Tugas Akhir
Pembuatan Video Iklan Produk Go Herbal (Studi Kasus : Wirausaha Merdeka Kampus)
ABSTRACT
Video advertising is an electronic medium for conveying information that is very effective in introducing a product. Through this visual media, all information can be easily digested by all levels of society. Go Herbal is an extract from gambir leaves which contains polyphenolic compounds. The polyphenolic compounds contained in this gambir extract are catechins which act as antimicrobial and antioxidant compounds which have many benefits for the body. In making this advertising video, we used the Adobe Premiere Pro 2019 software so that it would make it easier to make advertising videos for Go Herbal products. In making Go Herbal product advertising videos, the stages are made starting from the pre-production stage (preparation, designing ideas and concepts, storylines, and storyboards), the production process stage (shooting process), shooting using a Sony A6000 camera with a resolution of 1920x1080p with a lens. sigma 30mm F1.4, the post-production stage (video editing and rendering) as well as other elements at each stage. The result is a product advertisement video that is used to promote Go Herbal products.
Keywords : Advertising Video, Product, Go Herbal, Adobe Premiere Pro
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