CD Skripsi

Analisis Kualitas Pelayanan Dan Harga Terhadap Keputusan Pembelian Dan Kepuasan Pelanggan Pada Jasa Pengiriman Barang Perusahaan Indah Cargo Di Pekanbaru

---

ABSTRACT
This study aims to determine whether Service Quality and Price affect Purchase Decisions at Indah Cargo Company Freight Forwarding Services in Pekanbaru, To find out whether Service Quality influences Customer Satisfaction through Purchase Decisions at Indah Cargo Company Freight Forwarding Services in Pekanbaru. To find out whether price affects customer satisfaction through purchasing decisions at the Indah Cargo Company Freight Forwarding Services in Pekanbaru. To find out whether the Purchase Decision affects Customer Satisfaction at the Indah Cargo Company Freight Forwarding Services in Pekanbaru. The hypothesis testing uses the SPSS Version 25 statistical test tool. The data analysis method uses path analysis. The results of the study are Service Quality and Price have a significant effect on Purchasing Decisions. Purchase decision has a positive effect on consumer satisfaction. Indirectly Quality of Service through Purchasing Decisions does not have a significant influence on Consumer Satisfaction, and indirectly Price through Purchasing Decisions has a significant influence on Consumer Satisfaction.
Keyword : Service Quality, Price, Purchase Decision, Consumer Satisfaction.

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

1902124544

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Manajemen., 2023

Deskripsi Fisik

-

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

1902124544

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

MANAJEMEN

Info Detail Spesifik

-

Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar