CD Skripsi

Pengaruh Media Sosial Dan Variasi Produk Terhadap Keputusan Pembelian Produk Skincare Pada Distributor Ms Glow (Pt. Kosmetika Cantik Indonesia) Cabang Panam Kota Pekanbaru

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This study aims to determine the effect of social media and product variety on purchasing decisions for skincare products at Ms Glow distributors (PT. Cosmetics Beauty Indonesia) Panam Branch, Pekanbaru City. The method used in this research is descriptive and quantitative statistics using explanatory research models. The sample in this study amounted to 99 respondents who were determined using accidental sampling and using a questionnaire as a data collection instrument. From the analysis of the data that has been carried out, the results show that social media (X1) has a positive and significant effect on purchasing decisions (Y), product variations (X2) have a positive and significant effect on purchasing decisions (Y), and social media (X1) and product variations (X2) has a positive and significant effect on purchasing decisions (Y) for skincare products at Ms Glow distributors (PT. Cosmetics Beauty Indonesia) Panam Branch, Pekanbaru City.

Keywords : Social Media, Product Variety and Purchase Decision.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

190111065

Penerbit

Pekanbaru : Universitas Riau - Fisipol - Ilmu Administrasi Negara., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

190111065

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU ADMINISTRASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

Komentar

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