CD Skripsi

Pengaruh Penetapan Harga Dan Kualitas Pelayanan Terhadap Minat Beli Konsumen Pada Toko Sepatu Bata Metropolitan City Panam Di Kota Pekanbaru

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This study aims to determine the effect of pricing and service quality on consumer buying interest at brick shops in the metropolitan city of pekanbaru. The method in this research is descriptive and quantitative statistics with analitycal methods. In this research is multiple analysis. The sample in this study amounted to 100 respondents who were determined using random sampling technique and using questionnaires as data collection. The research results show that pricing (X1) has a significant positive effect on consumer buying interest (Y). service quality (X2) has a significant positive effect on consumer buying interest (Y). and pricing (X1) quality of service (X2) has a significant effect. Significantly simultaneously on consumer buying interest (Y) at the brick shop in the metropolitan city of pekanbaru.
Keywords : Pricing, Service Quality, Consumer Buying Interest.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1801123836

Penerbit

Pekanbaru : Universitas Riau - FISIPOL – Ilmu Administrasi., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1801123836

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU ADMINISTRASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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