CD Skripsi

Pengaruh Online Customer Review Dan Media Sosial Terhadap Keputusan Pembelian Online Pada Aplikasi Shopee (Studi Pada Konsumen Shopee Dikalangan Mahasiswa Universitas Riau)

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This research aims to analyse the influence of online customer reviews (X1), social media (X2), on online purchase decisions (Y) on Shopee application among students at Riau University. The research method used in this research is a quantitative method by distributing questionnaires to Shopee consumers at Riau University. The research sample consisted of 100 respondents from Shopee consumers at Riau University. The data analysis technique used is multiple linear regression analysis using SPSS version 23. Based on the partial analysis results, online customer reviews have a positive effect on online purchase decisions on Shopee application as the obtained t-count is greater than the t-table value ( 7,462>1,660). Social media has a positive influence on online purchase decisions on the Shopee application, this is because the t-count obtained is greater than the t-table value (5.888>1.660). Meanwhile, the F-test shows that there is a simultaneous relationship between variables X and Y because the F-count value is greater than the F-table value (34.910>3.09).
Keywords: Online Customer Reviews, Social Media, Purchasing Decisions

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2001110022

Penerbit

Pekanbaru : Universitas Riau – FISIPOL – Administrasi Bisnis., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2001110022

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU ADMINITRASI BISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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