CD Skripsi

Pengaruh Lifestyle Dan Brand Trust Terhadap Keputusan Pembelian Iphone Pada Konsumen Erafone Pekanbaru

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This research aims to determine the influence between lifestyle and brand trust in Erafone Pekanbaru. Technological advances throughout the world are now developing rapidly and continue to be followed by increasingly smart consumers which makes competition in the technology market increasingly fierce to achieve company goals. To achieve the company's goals, it must always follow consumer lifestyles which can change with the times and provide the best quality for the products on the market to create brand trust for consumers. The independent variables are lifestyle (X1) and brand trust (X2), while the dependent variable is purchasing decisions (Y). The method used in this research is quantitative methods. The sample used was 100 respondents using a purposive sampling technique for Erafone Pekanbaru consumers. The source used in the research is primary data obtained through the process of distributing questionnaires at Erafone Pekanbaru, which was then collected statistically using SPSS software. The research results show that partially the lifestyle variable (X1) has an influence on purchasing decisions (Y), partially the brand trust variable (X2) has an influence on purchasing decisions (Y). and simultaneously lifestyle (X1) and brand trust (X2) have an influence on purchasing decisions (Y).

Keywords : lifestyle, Brand Trust and Purchase Decision

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2001111190

Penerbit

Pekanbaru : Universitas Riau – FISIPOL – Administrasi Bisnis., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2001111190

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU ADMINITRASI BISNIS

Info Detail Spesifik

PENULIS TIDAK MELAMPIRKAN FILE LAMPIRAN

Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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