CD Skripsi
Pelaksanaan Promosi Pada Ramayana Ballet Prambanan Provinsi Daerah Istimewa Yogyakarta
This research aims to find out the implementation of promotions carried out by companies to introduce their products or services. This research was conducted in Prambanan District, Sleman Regency, Special Region of Yogyakarta. This study uses a qualitative descriptive method in which the researcher explains the topic of the problem and draws conclusions. Ramayana Ballet Prambanan has carried out promotions with the promotional mix used, namely advertising, personal selling, sales promotion, public relations and direct marketing. Thus, the implementation of promotions is expected to help increase sales, improve image and also increase profits for individuals and organizations.
Keywords: Implementation, Promotion, Ramayana Ballet Prambanan
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