CD Skripsi

Persaingan Antar Pedagang Minuman Di Lokasi Wisata Taman Jalur Kota Taluk Kuantan Kabupaten Kuantan Singingi

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COMPETITION BETWEEN BEVERAGE SELLERS AT TAMAN
JALUR TOURISM, TALUK KUANTAN CITY KUANTAN SINGINGI REGENCY

Erlin Murdani/ 2001110553
E-mail: [email protected]
Supervisor : Achmad Hidir
E-mail: [email protected]
Department of Sociology, Faculty of Social and Political Sciences, Universitas Riau
Kampus Bina Widya, HR. Soebrantas street Km. 12,5 Simpang Baru,
Pekanbaru Riau 28293, Telp/Fax.0761-63277

ABSTRACT

Competition is a social process carried out by individuals and groups to become the center of attention by sharpening social prejudices without violence or threats. This research aims to determine the forms of competition between juice and Pop ice drink sellers at the Taman Jalur tourism. Competition is a form of disassociative social interaction that occurs between traders. This research is a type of qualitative research that is descriptive in nature. Informants were determined using purposive sampling technique. The subjects in this research were 8 people consisting of 5 juice and Pop ice sellers, 2 buyers and 1 chairman of the Taman Jalur Sallers Association. Data collection was carried out using interviews, observation and documentation stages. Data analysis in this research was carried out descriptively and systematically structured with stages: data collection, data reduction, data presentation and conclusions. The results of the research explain that the form of social interaction that occurs with sellers is seen from the form of service provided, location and also promotions carried out by sellers. Interactions caused by location competition occur between sellers and reach the stage of conflict which is caused by the attitude of the traders themselves.
Keywords : Competition, Service, Location, Promotion.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2001110553

Penerbit

Pekanbaru : Universitas Riau FISIPOL Sosiologi., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2001110553

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

SOSIOLOGI

Info Detail Spesifik

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Pernyataan Tanggungjawab

mardiah

Versi lain/terkait

Lampiran Berkas

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