CD Tugas Akhir

Pelaksanaan Promosi Wisata Pada Museum Batam Raja Ali Haji

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IMPLEMENTATION OF TOURISM PROMOTION ON
MUSEUM BATAM RAJA ALI HAJI”

By: Isabela Parhusip
Mentor: Firdaus Yusrizal
E-mail: [email protected]
E-mail: [email protected]

Travel Business Study Program – Department of Administrative Sciences
Faculty of Social and Political Sciences
University of Riau
Bina Widya Campus, Jl. H. R Soebrantas Km.12,5 Simp. Baru, Pekanbaru 28293
Phone/Fax.0761-63277

ABSTRACT
This study aims to analyze and evaluate the implementation of tourism promotion at Batam Raja Ali Haji Museum using advertising, sales promotion, personal sales, direct marketing and public relations approaches. This research was conducted with the aim of determining the effectiveness of promotional strategies carried out by tour managers or museums in increasing visitor awareness and interest in the museum. The research method used is qualitative research. Theories of advertising, sales promotion, personal sales, direct marketing and public relations are used as theoretical frameworks in analyzing the implementation of promotions. The results showed that promotional strategies involving advertising, sales promotion, personal sales, direct marketing and public relations have an important role in increasing visitor awareness and interest in Batam Museum Raja Ali Haji tourism. With the implementation of promotional strategies through these 5 promotional mixes, it can provide maximum results in increasing tourist visits at the Batam Museum Raja Ali Haji. The results of this study are expected to provide insight and guidelines for Batam Museum Raja Ali Haji tour managers in optimizing their promotional efforts.
Keywords: Implementation, Promotion, Tourism, Museum, Batam

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2001110879

Penerbit

Pekanbaru : Universitas Riau FISIPOL Usaha Perjalanan Wisata., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2001110879

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Usaha Perjalanan Wisata

Info Detail Spesifik

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Pernyataan Tanggungjawab

mardiah

Versi lain/terkait

Lampiran Berkas

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