CD Skripsi

Pengaruh Brand Trust Dan Harga Terhadap Keputusan Penggunaan Jasa Pada Lembaga Kita Center Pekanbaru

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THE EFFECT OF BRAND TRUST AND PRICE ON THE SERVICE USE DECISIONS IN LEMBAGA KITA CENTER PEKANBARU
By : Hana Salsabila
Email : [email protected]
Supervisor : Mandataris
Business Administration Study Program, Department of Administrative
Sciences Faculty of Social and Political Sciences, Riau University, Pekanbaru, Indonesia Bina Widya Campus Jl. HR. Soebrantas Km. 12.5 Simpang Baru, Pekanbaru 28293 Tel/Fax. 076163277

ABSTRACT

This study aims to determine the influence of Brand Trust and Price on Service Usage Decisions at Kita Center Pekanbaru. The methods used in this research are descriptive and quantitative statistics. The sample in this study consists of 67 respondents selected through purposive sampling technique. The measurement scale used is the Likert scale. From the data analysis using multiple linear regression analysis and hypothesis testing with SPSS version 25, it was found that Brand Trust has a positive and significant partial effect with t-value > t-table (5.310 > 1.997) and Sig. value < α (0.000 < 0.05), and Price also has a positive and significant partial effect with t-value > t-table (5.361 > 1.997) and Sig. value
< α (0.000 < 0.05). Based on the simultaneous test results, Brand Trust and Price have a significant effect on Service Usage Decisions with F-value > F-table (83.204 > 3.14) and Sig. value < 0.05 (0.000 < 0.05).
Keywords: Brand Trust, Price, Usage Decision.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2001113566

Penerbit

Pekanbaru : Universitas Riau FISIPOL Administrasi Bisnis., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2001113566

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ADMINISTRASI BISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

mardiah

Versi lain/terkait

Lampiran Berkas

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