CD Skripsi

Analisis Saluran Pemasaran Dan Faktor Yang Mempengaruhi Pemilihan Tempat Penjualan Tbs Kelapa Sawit Rakyat Di Kecamatan Tanah Putih Kabupaten Rokan Hilir

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This research aims to identify marketing channels, calculate the marketing margin for each RAM and analyze the factors that influence growers in choosing RAM to sell FFB in Tanah Putih District, Rokan Hilir Regency using survey methods and distributing qquestionnaires as a data collection tool. The number of grower respondents use was 60 respondents, while determining the sample for RAM was carried out using the search method. Data analysis used in this research uses descriptive analysis to determine marketing channels, while to determine the factors that influence grower in selecting RAM using binary logistic regression analysis. The research results show that the FFB marketing channel ini Tanah Putih Subdisrict, Rokan Hilir Regency only has one marketing channel pattern which involves planters as producers, intermediary traders as wholesalers (RAM) and palm oil FFB processing sites, namely PPKS. The intermediary traders used by the platers consist of RAM Surya, RAM Hen and RAM Raihan. The results of calculating the marketing margin for each RAM show that RAM Surya and RAM Raihan have a marketing margin is Rp 230/kg and RAM Hen is Rp 180/kg. Factors that influence growers in choosing a place of sale consist of education, farming experience, production volume, ownership of transportation and loans to RAM.

Keywords: marketing channels, marketing margins, sales location selection

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1906110865

Penerbit

Pekanbaru : Universitas Riau - F. Pertanian - Agribisnis., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1906110865

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

AGRIBISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

Zenny

Versi lain/terkait

Lampiran Berkas

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