CD Skripsi

Pengaruh Word Of Mouth Dan Digital Marketing (Media Sosial Instagram) Terhadap Minat Beli Ulang Di Re Caffe Platinum Pekanbaru

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The Influence Word Of Mouth and Digital Marketing (Social Media Instagram) on Repurchase Intention at Re Caffe Platinum Pekanbaru
Evi Betharia1, Lie Othman2
Email: [email protected]
Business Administration Study Program, Department of Administrative Sciences
Faculty of Social and Political Sciences
Riau University
Bina Widya Campus, Km 12,5 Simpang Baru, Pekanbaru 28293
Telp/Fax. 0761-63277

ABSTRACK

This research aims to determine the influence of Word of Mouth and Digital Marketing (Social Media Instagram) on Repurchase Intention at Re Caffe Platinum Pekanbaru. In this research, the method used is quantitative descriptive using the SPSS version 25 program. The population in this research is visitors to Re Caffe Platinum Pekanbaru in 2021. The sampling technique used was non-probability with a purposive sampling technique totaling 100 people. The research results show that Word of Mouth has a positive and significant effect on Repurchase Intention, Digital Marketing (Instagram Social Media) has not have a significant effect on Repurchase Intention. The results of research on the influence of Word of Mouth and Digital Marketing (Social Media Instagram) at Re Caffe Platinum Pekanbaru have a significant effect on Repurchase Intention.


Keywords: Word of Mouth, Digital Marketing, Repurchase Intention.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1901113955

Penerbit

Pekanbaru : Universitas Riau FISIPOL Administrasi Bisnis., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1901113955

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ADMINISTRASI BISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

mardiah

Versi lain/terkait

Lampiran Berkas

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