CD Skripsi
Pengaruh Pengetahuan Keuangan Dan Sikap Keuangan Terhadap Kinerja Keuangan Umkm (Studi Pada Umkm Ayam Goreng Pengguna Aplikasi Shopefood Di Kecamatan Payung Sekaki Kota Pekanbaru)
The role of MSMEs that have a major impact on economic growth is inseparable from the MSME players who contribute to improving the standard of living in the community and can absorb more labor. There are still Fried Chicken MSME players who have not reached the sales turnover target set by business actors, not calculating the net profit of their business which can have an impact on the financial performance of Fried Chicken MSME players in Payung Sekaki District, Pekanbaru City.This study discusses the effect of financial knowledge and financial attitudes on the financial performance of Micro, Small and Medium Enterprises (MSMEs), with a focus on the fried chicken culinary sector in Pekanbaru City. The data shows that MSMEs, especially in the culinary sector, have a major impact on economic growth, which is closely related to the level of financial knowledge and financial attitudes of MSME actors. In this study the authors used the variables of Financial Knowledge (X1) by (Chen & Volpe, 1988) and Financial Attitudes (X2) by (Humaira & Sagoro, 2018) and MSME Financial Performance (Y) by (Jubaedah & Destiana, 2016). The study used a type of quantitative research with descriptive statistical methods and quantitative data analysis methods, namely statistical calculations sought with the SPSS 26 program. Based on the results of the study partially and simultaneously financial knowledge and financial attitudes have an influence on the financial performance of MSMEs.
Keywords: Financial Knowledge, Attitude, MSMEs and Financial Performance
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