CD Skripsi

Modal Sosial Home Industry Keripik Singkong Di Kelurahan Sialang Rampai Kecamatan Kulim Kota Pekanbaru

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There are quite a lot of Home Industries in Sialang Rampai Village, especially the Cassava Chips Home Industry which employs the majority of female workers. This study uses a qualitative type of research. The home industry development strategy implemented by home industry owners is 1) Products, products offered by this home industry are processed snacks with cassava-based ingredients. 2) Place, The location of this cassava chips home industry is in a fairly strategic area so that it makes it easier for buyers to find the address of the home industry. 3) Price, The determination of the price of cassava chips products must be adjusted to the price of the raw materials obtained. 4) Promotion, The form of promotion that is usually carried out by the home industry is to leave products at outlets, sell directly at private shops, and through social media. The home industry is one of the community's efforts in creating jobs and can increase household income. By developing this home industry, it will help introduce processed sweet potato products to the wider community. In developing this home industry, home industry owners also use SWOT analysis (strengths, weaknesses, opportunities, and threats) which aims to identify and analyze strengths, weaknesses, opportunities, and threats in the production of the home industry, especially cassava chips.
Keywords: Home Industry, Cassava Chips, Family Economy

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2101111718

Penerbit

Pekanbaru : Universitas Riau FISIPOL Sosiologi., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2101111718

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

SOSIOLOGI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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