CD Skripsi

Hubungan Penggunaan Facebook Dan Keputusan Pembelian Konsumen Ikan Hias Di Toko Galeri Ikan Hias Rantauprapat Provinsi Sumatera Utara

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One of the efforts that can be made by ornamental fish business actors in increasing their sales volume is promotion on social media. Basically, promotional activities on social media have a very important influence in attracting consumer interest to buy. The purpose of the study was to analyze the activities of using Facebook social media that are managed, to analyze the purchasing decisions of ornamental fish consumers, and to analyze the relationship between Facebook usage and purchasing decisions of ornamental fish consumers at the Rantauprapat Ornamental Fish Gallery Store. This survey research uses a quantitative approach, with the number of respondents being 50 consumers selected by purposive sampling technique. The analysis used is Likert Scale and Spearman Rank Correlation test. The results showed that the use of Facebook and purchasing decisions for ornamental fish consumers at the Rantauprapat Ornamental Fish Gallery Store have a significant value of 0.002, which means that there is a significant relationship. With a correlation coefficient value of 0.419** which means the relationship is in the “medium” category and the correlation coefficient value is (+) which means that the use of Facebook and consumer purchasing decisions have a unidirectional relationship direction.
Keywords: Consumer; Facebook; Purchase decision; Relationship

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1904113152

Penerbit

Pekanbaru : Universitas Riau – F.Perikanan – Agrobisnis Perikanan., 2025

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1904113152

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

AGROBISNIS PERIKANAN

Info Detail Spesifik

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Pernyataan Tanggungjawab

Rahmat

Versi lain/terkait

Lampiran Berkas

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