CD Skripsi

Analisis Rantai Pasok(Supply Chain) Beras Kemasan Bestseller Di Kota Pekanbaru

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ABSTRACT
Anak Daro, Topi Koki, and Belida are the three most popular packaged rice
products in Pekanbaru City. The objectives of this study are to determine the
marketing actors and chain in Pekanbaru City's best-selling packaged rice supply
chain, examine the mechanism of the supply chain for Pekanbaru City's bestselling
packaged rice, and assess the marketing effectiveness of the supply chain.
The study was conducted in the city of Pekanbaru. Nine wholesalers and twentyone
retailers were included in the snowball sampling procedure. Both quantitative
and descriptive qualitative analysis are used in this study. In Pekanbaru City,
there are two marketing chains for selling the best-selling packed rice:
distributor-wholesaler-retail trader-consumer and distributor-retail trader and
consumer. . Two marketing chains comprise the product, information, and
financial flows that make up the supply chain mechanism of Pekanbaru City's
best-selling packaged rice. Product flow is the movement of goods from
distributors to customers, from upstream to downstream. Distributors provide
other marketing actors with information, and vice versa. The approach and
expense element of each marketing chain's marketing operations is known as
financial flow. When three marketing actors are used to market the best-selling
packaged rice, the marketing efficiency value of the packaged rice is 3.2% for
Anak Daro, 4.1% for Topi Koki, and 3.8% for Belida. All three rice brands have
effective supply chains.
Key words: Mechanism supply chain, marketer, market channel, marketing
efficiency

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1906114047

Penerbit

Pekanbaru : Universitas Riau – F.PERTANIAN – AGRIBISNIS., 2025

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1906114047

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

AGRIBISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

daus

Versi lain/terkait

Lampiran Berkas

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