CD Skripsi

Pelaksanaan Program Pembinaan Wirausaha (P2mw) Umkm Minyak Herbal Rosmini Tahun 2023

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ABSTRACT
The rising awareness of healthy lifestyles and preferences for natural products has
driven the growth of the herbal product industry, including in Indonesia. This study
aims to analyze the marketing strategy and competitiveness of Rosmini Herbal Oil,
an SME producing herbal oils based on natural ingredients. The methodology
employed includes literature review and analysis of internal data from the SME.
The results indicate that marketing strategies based on the marketing mix (4Ps:
product, price, place, and promotion) significantly impact market competitiveness.
Product innovation, minimalist packaging, and BPOM and Halal MUI
certifications are the key strengths of Rosmini Herbal Oil. The study recommends
strengthening distribution through e-commerce, empowering resellers, and
enhancing innovation to meet evolving consumer preferences. The findings provide
insights for SMEs in developing adaptive and sustainable marketing strategies.
Keywords: Marketing Strategy, Marketing Mix, SME, Product Innovation, herbal
oil.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2002126712

Penerbit

Pekanbaru : Universitas Riau – F.EKONOMI DAN BISNIS – AKUNTANSI., 2025

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2002126712

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Akuntansi

Info Detail Spesifik

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Pernyataan Tanggungjawab

daus

Versi lain/terkait

Lampiran Berkas

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