CD Skripsi
Analisis Willingness To Pay Pengunjung Objek Wisata Taman Bunga Impian Okura Kecamatan Rumbai Timur Kota Pekanbaru
ABSTRACT
This study aims to analyze the magnitude of the Willingness To Pay (WTP) value and the factors that influence the magnitude of the Willingness To Pay (WTP) value of visitors to the Taman Bunga Impian Okura tourism object, East Rumbai District, Pekanbaru City. The data used in this research is primary data in the form of a questionnaire with a total sample of 100 people visiting the Taman Bunga Impian Okura. The method used to determine the amount of WTP value is Contingent Valuation Method (CVM) and the data analysis used in this research is multiple linear regression analysis with the help of the SPSS 25 program. The results showed that the willingness to pay (WTP) value of visitors to the Taman Bunga Impian Okura Tourism Object was IDR 6,870. Based on multiple linear regression analysis, it is known that the variables of age and number of dependents have a negative and significant effect on the willingness to pay for improving the environmental quality of the Taman Bunga Impian Okura, while the variables of length of formal education,income, recreation costs, have a positive and significant effect.
Keywords: Willingness To Pay, age, years of formal education, income, number of dependents, recreation costs.
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