CD Skripsi

Perlindungan Konsumen Atas Jual Beli Produk Pakaian Di Marketplace Shopee Berdasarkan Doktrin Caveat Venditor

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ABSTRACT
The form of legal protection for consumers is outlined in Law Number 8
Year 1999 on Consumer Protection and Law Number 1 Year 2024 on Electronic
Information and Transactions. Based on the doctrine of caveat venditor, sellers
should be careful and cautious in selling products to consumers to protect
consumers and prevent losses that can be caused by irresponsible sellers.
However, the protection of consumer rights has not gone well. There are still
many discrepancies between the type and quality of goods received by consumers
and those promised by business actors as stated in the description of the products
sold. Therefore, the research objectives of this thesis are first, consumer protection
for buying and selling clothing products in the Shopee marketplace. Second,
consumer protection that should be based on the doctrine of caveat venditor.
This type of research can be classified into the type of sociological
research. With the research location located in the online buying and selling site
in the Shopee marketplace, while the population and sample are all parties related
to the problem under study. This research uses data sources in the form of primary
data and secondary data, and data collection techniques are carried out by means
of interviews, questionnaires, and literature review.
From the results of the problem research, there are two main things that
can be concluded. First, consumer protection for buying and selling clothing
products in the Shopee marketplace has not been implemented properly.
Consumers often suffer losses due to products that do not match the claims of
business actors. Second, consumer protection that should be based on the caveat
venditor doctrine is manifested in the form of obligations of business actors in
accordance with the caveat venditor doctrine, namely related to the quality and
accurate and honest representation of goods, disclosure of information relevant to
the product, responsibility for damage or loss, providing warranty or
compensation to consumers who experience losses, and compliance with the law.
The morality and ethics of business actors must also complement each other to
create a fair and transparent trading environment. The author's suggestions are
first, business actors should provide honest, complete and accurate descriptions of
the products sold. Consumers need to increase awareness of their rights, how to
transact safely in the marketplace, and understand how to file a complaint if they
experience problems with their purchase. Second, in line with the caveat venditor
doctrine, legal reforms to Indonesia's Consumer Protection Law are needed to
recognise and clarify the responsibilities of businesses in online buying and
selling transactions. Business actors must be fully responsible for the quality and
safety of the products sold. Marketplaces must also have a mechanism to monitor
the activities of business actors on their platforms and take firm action against
business actors who violate consumer protection provisions.
Keywords: Consumer Protection, Caveat Venditor Doctrine, Shopee
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ABSTRAK
Bentuk perlindungan hukum terhadap konsumen dituangkan dalam
Undang-Undang Nomor 8 Tahun 1999 tentang Perlindungan Konsumen dan
Undang-Undang Nomor 1 Tahun 2024 tentang Informasi dan Transaksi
Elektronik. Berdasarkan doktrin caveat venditor, penjual seharusnya cermat dan
berhati-hati dalam menjual produk kepada konsumen untuk melindungi konsumen
dan mencegah kerugian yang dapat ditimbulkan oleh penjual yang tidak
bertanggung jawab. Namun, perlindungan terhadap hak-hak konsumen tersebut
belum berjalan dengan baik. Masih banyak terjadi ketidaksesuaian antara jenis
dan kualitas barang yang diterima konsumen dengan yang dijanjikan oleh pelaku
usaha sebagaimana tertera dalam deskripsi produk yang dijual. Maka dari itu,
tujuan penelitian skripsi ini yakni pertama, perlindungan konsumen atas jual beli
produk pakaian di marketplace Shopee. Kedua, perlindungan konsumen yang
seharusnya berdasarkan doktrin caveat venditor.
Jenis penelitian ini dapat digolongkan ke dalam jenis penelitian sosiologis.
Dengan lokasi penelitian bertempat didalam situs jual beli online di marketplace
Shopee, sedangkan populasi dan sampel merupakan keseluruhan pihak yang
berkaitan dengan masalah yang diteliti. Penelitian ini menggunakan sumber data
berupa data primer dan data sekunder, dan teknik pengumpulan data dilakukan
dengan cara wawancara, kuesioner, dan kajian kepustakaan.
Dari hasil penelitian masalah, ada dua hal pokok yang dapat disimpulkan.
Pertama, perlindungan

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2109112143

Penerbit

Pekanbaru : Universitas Riau – F.HUKUM – HUKUM PERDATA BISNIS., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2109112143

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

HUKUM PERDATA BISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

daus

Versi lain/terkait

Lampiran Berkas

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