CD Tesis

Analisis Pengaruh Nilai Pelanggan, Reputasi Perusahaan dan Kualitas Layanan Terhadap Kepercayaan Pelanggan dan Positive Words Of Mouth (Wom) (Pada PT. Garuda Indonesia (Persero) Tbk. Cabang Pekanbaru)

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Tengku Zulkarnain Kadri. 2015. Analysis of Factors Affecting Customer Trust And Influence On Positive Words Of Mouth (WOM) (Studies in PT. Garuda Indonesia (Persero) Tbk. Branch Pekanbaru), Thesis. Graduate Program, University of Riau. This study aimed to analyze the effect of customer value, corporate reputation, and service quality to customer trust and Positive WoM on PT. Garuda Indonesia (Persero) Tbk. Branch Office Pekanbaru. Data collection instrument used on this study is Questionaire. The scope of data population was any Garuda Indonesia regular service user. This study only take 175 people as random sample from the scope of data Population. Data were analyzed using SEM analysis using SmartPLS software. The data analysis result showed that Customer Value (X1) have no significant effect on Customer Trust (Y1), Corporate Reputation (X2) have no significant effect on Customer Trust (Y1), Service Quality (X3) have a significant effect on Customer Trust (Y1), Customer Value (X1) have a significant effect on Positive WOM (Y2), Corporate reputation (X2) have no significant effect on Positive WOM (Y2), Service Quality (X3) have no significant effect on Positive WOM (Y2), and Customer Trust (Y1) have a significant effect on Positive WOM (Y2)

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

10 04 .115 (0109)

Penerbit

Pekanbaru : Universitas Riau - Pasca Manajemen Pemasaran., 2015

Deskripsi Fisik

xiii, 88 hlm.: ill.; 29 cm

Bahasa

ISBN/ISSN

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Klasifikasi

0 04 .115 (0109)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

LUBIS

Versi lain/terkait

Lampiran Berkas

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