CD Skripsi

Analisis Perilaku Konsumen Dalam Pembelian Buah Lokal Di Pasar Tradisional Arengka Kota Pekanbaru

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This research aimed to analyze the attitude and consumer behavior towards buying local fruits. This research was conducted in traditional market Arengka Pekanbaru. Source of data was primary data from interview with respondents using accidental random sampling. Methods of analysis is Fishbein formula to show consumer attitude to certain object and to know consumer decision making process. The results showed that the attitude of consumer in buying local fruits is good. The consumer behavior in buying local fruit showed a significant positive result is good.
Keywords : consumer behavior, local fruit, traditional market

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

06 02. 114 (0054)

Penerbit

Pekanbaru : Universitas Riau - Fakultas Pertanian - Agribisnis., 2014

Deskripsi Fisik

x, 56 hlm.;ill.; 29 cm

Bahasa

ISBN/ISSN

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Klasifikasi

06 02. 114 (0054)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

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