CD Skripsi

Pelaksanaan Strategi Diferensiasi Produk Pada Hotel Mona Plaza Pekanbaru

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This research was contucted at the Mona Plaza Hotel Pekanbaru. This study aims to analyze how the implementation of the strategy of product differentiation on the Mona Plaza Hotel Pekanbaru.
The data used are primary data and secondary data with descriptive analysis method. In this study, the population is around the accupants of the room service who are staying at the Mona Plaza Hotel Pekanbaru. The sampling technique of the room service who are staying at the Mona Plaza Hotel Pekanbaru. The sampling technique was accidental sampling where the number of sample taken are as many as 100 people.
The research results are made known the statement of respondents to the implementation strategy of product differentation on the Mona Plaza Pekanbaru considered good enough that the number 3184 on the implementation of the strategy of product differentiation on the Mona Plaza Hotel Pekanbaru
Keywords : Product Differentiation Strategy

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 04.115 (0126)

Penerbit

Pekanbaru : Universitas Riau - Fisipol - Ilmu Administrasi Bisnis., 2015

Deskripsi Fisik

xii, 79 hlm.;ill.; 29 cm

Bahasa

ISBN/ISSN

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Klasifikasi

01 04.115 (0126)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

Dewa

Versi lain/terkait

Lampiran Berkas

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