CD Skripsi
Sosialisasi Program Keluarga Harapan (Pkh) Bidang Kesehatan Di Kecamatan Siantar Barat Kota Pematangsiantar
By improving the quality of Human Resources (HR) is one effort of government to bring number of poverty down. So, Government through Social Ministry formulated Program Keluarga Harapan. Program Keluarga Harapan is cash conditional transfer program. Pematangsiantar became one region of target implementation of this program in 2014. As a new program, Program Keluarga Harapan needs to be socializated as the beginning of implementation. The purpose of this research are to describe and analyze the socialization of Program Keluarga Harapan especially on health sector in Siantar Barat Subdistrict and to analyze the factors that influenced Socialization of Program Keluarga Harapan (PKH) on Health sector in Siantar Barat Subdistrict Pematangsiantar City.
The theory concept that used is theory by Laswell. This theory consist of five components; the communicator, the contents of message, the media used, the communicant, and last the effects after socialization. This research used qualitative research methods to describe data. The needed data was collected through observation, interview, and literature study.
After the research, it was found that socialization was optimal. Because after the socialization was done, few of participants change their mindset about how urgent the early health is by checking their health up to destinated health facility. About the factors that influence is human resources, the support of district goverment, and the language that used for socializing.
Keyword : Socialization, Program Keluarga Harapan, Health
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