CD Skripsi

Analisis Sikap Konsumen Atas Atribut Produk Minuman Isotonik Merek Hydro Coco Di Kota Pekanbaru

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This research was conducted in the city of Pekanbaru. In this research writer take the title “Analysis Of Consumer Attitude On The Atribute Isotonic Drink Brand Hydro Coco In Pekanbaru City”Formulation of the problem of this research is how the attitudes of consumers on product attributes isotonic drink brand Hydro Coco in Pekanbaruwhereas the purpose of research on the author is to know the attitude of consumers on product attributes isotonic drinks Hydro coco. The sampling technique in this study conducted by the method purposive sampling of 96 respondents who had bought and consume a isotonic drinks Hydro Coco. The data obtained was analyzed using validity, reliability test and analysis Multialtribut Fishbein to measure attitude of consumers on Hydro coco isotonic drinks.
The results showed that on the whole consumer attitudes on the attributes (branding, packaging, features, benefits, guarantees) Hydro Coco isotonic drinks are good. with a total score of attitude is a 376.55. Attribute Benefits have the highest score by an average of 16.13Feature attributes with an average score of 16.07 warranty attributes with an average score of 15.71 brand attribute with an average score of 15.55 whereas attributes of the packaging has the lowest score by an average of 15.07.
Keyword : attitude, atribute product, and multiatribute fishbein

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 02. 116 (0120)

Penerbit

Pekanbaru : Universitas Riau - Fakultas Ekonomi - Manajemen., 2016

Deskripsi Fisik

x, 72 hlm.: ill.; 29cm

Bahasa

ISBN/ISSN

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Klasifikasi

02 02. 116 (0120)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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