CD Skripsi

Strategi Komunikasi Sapulidi Center Dalam Mempromosikan Industri Kuliner Ecafe Di Kota Pekanbaru

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The creative industry is considered to be more important in supporting prosperity of economy. Sappulidi Center is Self-supporting institution of Society and has function as the center of the development of creative industry by establishing a place of creativity and creative industries development program in the form of UMKM such as cafe. The aim of this research is to know the strategy of communication that is done by Sapulidi Center in promotion culinary industry eCafe.
This research applying qualitative descriptive method, with the approach of communication model Harld D. Lasswell as the basic theory and strategic communication model that is supported by Effendy. The subjects of research are coaches and staff of Sapulidi Center, schoolchildren / students, community groups and government agencies by using purposive sampling techniques, informant obtained as many as five people. Data collection techniques are observation, interview,andkkdocumentation.
The result of research the communication strategy that is undertaken by Sapulidi Center is by determining the target audience: schoolchildren / students, community groups and government agencies. Factors that are considered in designing the message is: message content (with slogan e (education, ecology, entertaiment, and enjoy your life) Cafe, message structure (AIDA), and message format (voice tone, word selection, body speech). Communication media used face to face communication media and mass media both print and electronic media (Magazine, Riau Pos, Tribun, RTV, Online media, and social media) are used to inform the news about the activities of Sapulidi Center. The role of communicators in the communication are the appeal (can trust bacause as founder and building , the charismatic and attravtive in coveying the mesaage because have ambition, emphatic of join experience and know what desirable of audience) and the credibility of sources (skills and knowledge in conveying the message as building dan can frienship in good relation communication with audience).
Keyword : Communication strategy, industry creative, industry culinary

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 06.116 (0128)

Penerbit

Pekanbaru : Universitas Riau - FISIP - Ilmu Komunikasi., 2016

Deskripsi Fisik

x, 90 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 06.116 (0128)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Dewa

Versi lain/terkait

Lampiran Berkas

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