CD Skripsi

Strategi Komunikasi Pemasaran Dinas Kebudayaan Dan Pariwisata Kabupaten Rokan Hulu Dalam Meningkatkan Kunjungan Wisatawan Pada Objek Wisata Airpanas Hapanasan

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Tourism is one of the new industries which are able to accelerate economic growth and employment, boosting incomes, living standards and to stimulate other productive sectors. This prompted the Department of Culture and Tourism Rokan Hulu to create the attraction Air Panas Hapanasan with the aim to increase the budget and make the area one of the leading tourist attraction in the province of Riau. In increasing the number of visitors needed an effective marketing strategy to create attraction. The aim of this study was to determine how the marketing strategy undertaken by the Department of Culture and Tourism Rokan Hulu in increasing tourist arrivals area and outside the region. In addition, this study also aims to mengetehaui factors supporting and inhibiting factors in the implementation of marketing strategies.
This study used qualitative research methods. Subjects in this study consisted of seven people and data collection techniques are grouped into three sections, namely; in-depth interviews, observation, and documentation. This study uses data analysis interactive model of Miles and Hubermen, using a technique that checks the validity of the data through the extension of participation and triangulation.
Results of this study show that the marketing strategy of Culture and Tourism Rokan Hulu is decisive segmentation, perform targeting, promotion through print media and online media. Supporting factors in conducting marketing strategy is the attraction Air Panas Hapanasan an asset in the regions, the object of Air Panas Hapanasan tourists are also breeding butterflies, children's playground as well as outbound, and the location of Rokan Hulu directly adjacent to West Sumatra. Inhibiting factor is the lack of cooperation with a third party / private sector in managing attractions Air Panas Hapanasan the minimnnya intensity of promotion by local governments in promoting attractions Air Panas Hapanasan the professionalism, knowledge in promoting regional tourism is still minimal and competition attractions same become an obstacle to the government in promoting the tourist attraction.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 06.116 (0137)

Penerbit

Pekanbaru : Universitas Riau - FISIP - Ilmu Komunikasi., 2016

Deskripsi Fisik

x, 80 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 06.116 (0137)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Dewa

Versi lain/terkait

Lampiran Berkas

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