CD Skripsi
Pengaruh Sofistikasi Teknologi Terhadap Keunggulan Bersaing Produk Pada Industri Tekstil (Studi Pada Cv. Skala Andalan Utama Pekanbaru)
Competitive advantage on the company is supported by technoware, humanware, infoware and orgaware or technological sophistication. Many factors affect competitive advantage, but in this study was analyzed throught indicators owned by each variable technoware, humanware, infoware and orgaware. The purpose is to influence of technological sophistication (technoware, humanware, infoware and orgaware) either simultaneously and partiallly to competitive advantagein in Skala Andalan Utama Commandiatre Vennootschap. Population in this study are all employees in Skala Andalan Utama Commandiatre Vennootschap and use sensus method sample are 95 employees. Multiple regression was use to analyze data. The result of this study suggested that significant relationship were identified between technoware and competitive advantage, humanware and competitive advantage, infoware and competitive advantage and also technoware and competitive advantage.
Keywords: technoware, humanware, infoware, orgaware, and competitive advantage
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