Image of Pengaruh Kualitas Layanan Dan Citra Institusi Terhadap Keputusan Memilih Jasa Pendidikan S1 Dan Kepuasan Mahasiswa Pada Institusi Agama Islam Taffaqquh Fiddin Dumai
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Pengaruh Kualitas Layanan Dan Citra Institusi Terhadap Keputusan Memilih Jasa Pendidikan S1 Dan Kepuasan Mahasiswa Pada Institusi Agama Islam Taffaqquh Fiddin Dumai

The purpose of this study is to determine the effect of Service Quality and Institutional Image on Decision Choosing education services and Student Satisfaction at Islamic Religious Institution Taffaqquh Fiddin. The object of this research is Student of Islamic Religion Institution Taffaqquh Fiddin Dumai. This research uses Consumer Satisfaction as endogenous variable and Decision of Choosing as intervening variable. While the exogenous variables in this study are Service Quality and Institutional Image. The population in this study 457 and the sample used in this study 100 people. This research uses proportional Random Sampling. Data taken from the respondents using the core questionnaire. The analytical method used in this research is path analysis using SPSS (Statistical Package for Social Science) version 21. The results of this study indicate that Quality of Service has a positive and significant impact on Decision Choosing education services. Institutional image has a positive and significant impact on the Decision of Choosing education services. Decision Choosing education services has a positive and significant impact on Student Satisfaction. Service Quality has a positive and significant impact on Student Satisfaction through Decision of Choosing education services. Institutional Imagery has a positive and significant impact on Student Satisfaction through Decision on Choosing education services. Decision Making is able to be a moderating variable of Service Quality and Institutional Image to Student Satisfaction.
Keywords: Service Quality, Institutional Image, Choosing Decision, Consumer Satisfaction

Ketersediaan
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Perpustakaan Universitas Riau 02 02. 117 (0173)
02 02. 117 (0173)
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
02 02. 117 (0173)
Penerbit
Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Manajemen.,
Deskripsi Fisik
xii, 111 hlm.; il.; 29 cm
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
02 02. 117 (0173)
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
MANAJEMEN
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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