CD Skripsi

Strategi Pengembangan Usaha Mikro Kecil Menengah (Umkm) Kerupuk Sagu Di Kecamatan Kuantan Hilir Kabupaten Kuantan Singingi

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The purpose of this study is to find out how the appropriate alternative strategy to be applied in the development of Micro Small Medium Enterprises (MSMEs) sago crackers in the District of Kuantan Hilir. This research uses primary data and secondary data. Primary data is obtained directly from sago cracker business and secondary data obtained from Cooperative Office and MSMEs of Kuantan Singingi Regency. In this study, the number of samples of 7 sago cracker business. Analyzer used in this research is SWOT. The results of IFAS SWOT matrix is 2.63 with a strength score of 2.07 and a weakness score of 0.56. This shows that the strength factor of MSMEs of sago crackers is greater than the weakness factor, while the total value obtained from EFAS is 2.76 with an opportunity score of 2.29 and a threat score of 0.47. This shows the opportunity factor owned by SMEs sago crackers greater than the threat factor. Based on the calculation of value rating and internal factor weight of sago chips business development strategy as X axis that is 1.51, while external factor on SMEs sago cracker as Y axis that is 1.82. The right alternative strategy for SMEs is a SO strategy. The SO strategy is a strategy that SMEs can use in creating a strategy that uses the power to take advantage of existing opportunities. SO strategy on SMEs sago crackers is to expand market share, maintain and improve the quality of products and services to maintain customer loyalty.
Keywords: Development strategy, Sago Crackers, SWOT Analysis

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 01. 118 (0050)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Ilmu Ekonomi., 2018

Deskripsi Fisik

xi, 91 hlm.; ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 01. 118 (0050)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

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