CD Skripsi

Pengaruh Experiential Marketing Dan Kualitas Layanan Terhadap Kepuasan Pelanggan Dan Minat Beli Ulang Pelanggan Labersa Grand Hotel And Convention Centre Di Kampar

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This study aims to analyze the influence of Experiential Marketing and Service Quality on Customer Satisfaction and Repurchase Intention. The population of this research was the customers of Labersa Grand Hotel and Convention Center in Kampar with 100 respondents using simple random sampling technique. In this research, there are four variables, two exogen variables (Experiential Marketing and Service Quality), one moderating variable (Customer Satisfaction) and one endogen variable (Repurchase Intention). For data analysis method, this research was using Path Analysis method with the SPSS (Statistical Package of Social Science) program. Based on the hypothesis test conducted, the results showed that Experiential Marketing and Service Quality have positive and significant influence to Customer Satisfaction. Experiential Marketing and Service Quality also have positive and significant influence to Repurchase Intention, Customer Satisfaction has positive and significant influence to Repurchase Intention and there is positive and significant influence on Experiential Marketing to Repurchase Intention through Customer Satisfaction and positive and significant influence between Service Quality to Repurchase Intention through Customer Satisfaction
Keywords: Experiential Marketing, Service Quality, Customer tion, Repurchase Intention.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 02. 118 (0083)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Manajemen., 2018

Deskripsi Fisik

xvi, 50 hlm.; ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 02. 118 (0083)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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