CD Skripsi
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Bengkel Fadil Motor Kota Pekanbaru
This study aims to determine the influence the quality of service to
customer satisfaction at the workshop Fadil Motor Ppekanbaru city. Population in this
study were customer of workshop Fadil Motor Pekanbaru as many as 112 customer,
and the sample of 53 customer. Measurement of data using the question form and
documentation. Analysis of data used is simple linear regression. The result of research
based on simple linear regression showed quality of service influence to customer
satisfaction at the workshop Fadil Motor Pekanbaru, this can be seen from constant
value (a) equal to 45.733 and regression coefficient value (b) equal to 0.479 with
regression equation 45.733+0.479. Seen from the calculation of R2 (R Square Change)
obtained the value of 0.360. Means that the contribution of quality of service influence
on customer satisfaction outcomes of 36,0%..
Keyword: Quality of Service, Customer Satisfaction
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