CD Skripsi

Efisiensi Pemasaran Ikan Laut Segar Dalam Perdagangan Lintas Batas Dari Panipahan Kecamatan Pasir Limau Kapas Kabupaten Rokan Hilir Provinsi Riau Ke Pelabuhan Port Klang Malaysia (Kasus Cv Barokah Panipahan)

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Research on the Efficiency of Marketing Fresh Sea Fish in Cross Border Trade was carried out in April 2018 in Panipahan Pasir Limau Kapas District, Rokan Hilir Regency, Riau Province and in the PortKlang Port of Malaysia. This study aims to find out the efficiency of the Barokah Panipahan CV in marketing to Malaysia and find out the distribution from CV Barokah Panipahan to Malaysia. The method used in this study is a survey method and uses a questionnaire as a data collector. From the results of research that has been done, obtained results that are efficien in marketing because the value of the fisherman share is greater than the marketing margin such as fish pleasure has a value of fisherman share 47.61% while the marketing margin is 19.09%, on pomfret fishermen share 52.63 % while the marketing margin is 21.05% and the fish has a value of 44.44% while the marketing margin is 27.87%. In this cross-border trade has a marketing flow that starts from gathering fish from producers by CV Barokah Panipahan then the fish packed according to their respective types are then exported to Malaysia and the fish in Malaysia will be received by the agent and retailed again to the existing retailers in Malaysia. Keywords: Efficiency, marketing

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

04 06. 119 (0004)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Perikanan Dan Ilmu Kelautan – Sosial Ekonomi Perikanan., 2019

Deskripsi Fisik

vi, 71 hlm.; ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

04 06. 119 (0004)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

SOSIAL EKONOMI PERIKANAN

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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