CD Tesis

Pengaruh Kualitas Pelayanan Dan Brand Image Terhadap Kepuasan Dan Loyalitas Nasabah Pt. Bank Rakyat Indonesia Di Kabupaten Kampar

---

This study aims to analyze the influence to analyze the effect of service quality on customer satisfaction. The influence of brand image on customer satisfaction. Effect of service quality on customer satisfaction. The influence of brand image on customer satisfaction and the influence of customer satisfaction on customer loyalty
In this study the research population is BRI customers in Kampar Regency as many as 6 units with the most potential of approximately 85,380 customers. The sample size that will be used is 398 people. Data analysis using WarpPLS approach. WarpPLS is one of the variance-based SEM statistical methods designed to solve multiple regressions when specific data problems occur, such as very small sample size, missing values and multicollinearity. WarpPLS is an alternative approach that shifts from a Covarian-based SEM approach to a variance-based.
The results of this study indicate that the influence of Brand Image on Satisfaction is significant with the value of Path Coefficient 0.334, p Value

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

10 03. 218 (0109)

Penerbit

Pekanbaru : Universitas Riau – Pasca Sarjana – Manajemen., 2018

Deskripsi Fisik

xv, 78 hlm.; ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

10 03. 218 (0109)

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

PASCASARJANA (MAGISTER) MANAJEMEN

Info Detail Spesifik

-

Pernyataan Tanggungjawab

FATAH

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar