CD Tesis

Analisis Karakteristik Konsumen Terhadap Niat Beli Dan Keputusan Pembelian Kosmetik Ristra Di Kota Pekanbaru

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Consumer characteristics are consumer behavior that is strongly influenced by factors outside the human self (external) such as cultural and social factors. While the factors contained in the human (internal) are personal and psychological factors. Ristra is a subsidiary of PT. kino Indonesia, tbk. PT. Kino Indonesia Tbk has signed an agreement to acquire Ristra Grop and change its name to PT. Ristra Indonesian Laboratories.
The object of this study is consumers or community of Pekanbaru who use ritra products in the city of Pekanbaru, Riau. The population in this study is all consumers who use Rista products which are sampled 115 people. Sampling method with gori non-probability sampling. The chosen sampling technique is judgmental (purposive) technique. Data collected using questionnaires and interviews based on questionnaires to consumers. The research analysis tool used is a structural equation model (SEM).
The results showed that cultural factors had a positive and significant effect on purchase intention with an estimated value of 0.852 and a critical ratio of 3.9. Personal factors have a positive and significant effect on purchase intention with an estimated value of 0.809 and a critical ratio of 5.158. Social factors have a positive and significant effect on purchase intention with an estimated value of 0.733 and a critical ratio of 6.628. Psychological factors have a positive and significant effect on purchase intention with an estimated value of 0.907 and a critical ratio of 4.362. Buying intention has a positive and significant effect on purchasing decisions with an estimated value of 0.687 and a critical ratio of 10.337.


Keywords: Cultural Factors, Personal Factors, Social Factors, Physical Factors, Consumer Buying Intentions And Purchasing Decisions

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

10 03. 218 (0111)

Penerbit

Pekanbaru : Universitas Riau – Pasca Sarjana – Manajemen., 2018

Deskripsi Fisik

xiv, 97 hlm.; ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

10 03. 218 (0111)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

PASCASARJANA (MAGISTER) MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

FATAH

Versi lain/terkait

Lampiran Berkas

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