Image of Analisis E-Wom, Online Shopping Experience Dan Trust Terhadap Keputusan Pembelian Dan Kepuasan Konsumen E-Commerce Shopee Pada Mahasiswa Pascasarjana Universitas Riau
Penanda Bagikan

CD Tesis

Analisis E-Wom, Online Shopping Experience Dan Trust Terhadap Keputusan Pembelian Dan Kepuasan Konsumen E-Commerce Shopee Pada Mahasiswa Pascasarjana Universitas Riau

This Research aiming for knowing the effect of E-WOM, Online Shopping Experience and Trust Against Purchasing Decision and Satisfaction Consumer E-commerce Shopee on Post Graduate Student in University of Riau. The total population of active post graduate student in University of Riau in 2018 is known to be 2562 students , therefore the purporsive sampling approach was used with total sample of 165 people.
The data analysis technique use analysis descriptive and Partial Least Square with tool SmartPLS. Analysis descriptive get the value score from the e-WOM variable , Online Shopping Experience, Trust, Decision Purchase and Satisfaction E-commerce consumers are 4.37, 4.37, 4.04, 4.30 and 4.33 which located in good and very good category. T variable E-WOM test , Online Shopping Experience, Trust, Decision Purchase and Satisfaction E-commerce consumers are bigger from t table 1,894.
This results show that E-WOM, Online Shopping Experience and Trust have a significant impact to Decision Purchase and Consumer satisfaction at Shopee E-commerce towards the post graduate student in University of Riau. Goodness of Fit shows a value of 0. 539 > 0.36 GoFLarge. This shows the independent variables in the model are able to predict the dependent variable well.

Keywords: E-WOM, Online Shopping Experience , Trust , Decision Purchase and Satisfaction Consumer

Ketersediaan
#
Perpustakaan Universitas Riau 10 03. 218 (0117)
10 03. 218 (0117)
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
10 03. 218 (0117)
Penerbit
Pekanbaru : Universitas Riau – Pasca Sarjana – Tesis Manajemen.,
Deskripsi Fisik
xvi, 168 hlm.; ill.; 29 cm
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
10 03. 218 (0117)
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
PASCASARJANA (MAGISTER) MANAJEMEN
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

Lampiran Berkas
Komentar
Anda harus masuk sebelum memberikan komentar