CD Tesis

Pengaruh Promosi Dan Brand Image Dan Kualitas Jasa Pelayanan Terhadap Loyalitas Nasabah Kartu Kredit Bank Negara Indonesia 46,Tbk Cabang Pekanbaru Dengan Kepuasan Nasabah Sebagai Variabel Mediasi

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As a learning organization, BNI 46 is growing and learning through innovation in payment system and financing system to reach wider segmented market and capitalized the market. Data show us that there is a decrease of both credit card holder and value by the year of 2014-2017, so that banking sector need to compete by promotion, brand image and service quality.
This Research is quantitative research using the Path Analysis by Partial Least Square approach. The data collection using questionnaire for 133 sample of unknown population that is Customer of BNI 46 in Pekanbaru Branch.
The result of this research show us that both promotion and brand image has positive and significant effect to customer loyalty, but service quality has positive and non significant effect to customer loyalty. The result also find that customer satisfaction can mediate the promotion, brand image and so do service quality to customer loyalty indicate that the necessary of sastisfaction in Banking Industry


Keywords: Dicipline, Organization Culture, Work Satisfaction, Work Commitment, Performance

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

10 03. 219 (0004)

Penerbit

Pekanbaru : Universitas Riau – Pasca Sarjana – Tesis Manajemen., 2019

Deskripsi Fisik

xiv, 113 hlm.; ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

10 03. 219 (0004)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

PASCASARJANA (MAGISTER) MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

FATAH

Versi lain/terkait

Lampiran Berkas

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