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Strategi Menciptakan Keunggulan Bersaing Melalui Analisis Lingkungan Dan Kemampuan Manajerial Serta Dampaknya Pada Kinerja Usaha

This study aims to determine the positive and significant effect of environmental analysis on competitive advantage, the positive and significant effect of environmental analysis on business performance, the positive and significant effect of managerial capabilities on competitive advantage, the positive and significant effect of managerial capabilities on business performance and the positive and significant effect of competitive advantage on business performance.
This study was use descriptive quantitative research methods. The type of data in this study was primary data, with data collection techniques in the form of questionnaires from research variables. The population in this study were the printing industry in the Pekanbaru City with a sample of 63 printing industry units. Data analysis techniques were performed using Partial Least Square with the Smart PLS program.
The results was shown that environmental analysis had a positive and significant effect on competitive advantage, environmental analysis had a positive and significant effect on business performance, managerial capabilities had a positive effect but not significant to competitive advantage, managerial capabilities had a positive and significant effect on business performance and competitive advantage had a negative effect and not significant on business performance.


Keywords : Environmental Analysis, Managerial Capabilities, Competitive Advantage, Business Performance

Ketersediaan
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Perpustakaan Universitas Riau 10 03. 219 (0014)
10 03. 219 (0014)
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
10 03. 219 (0014)
Penerbit
Pekanbaru : Universitas Riau – Pascasarjana – Tesis Manajemen.,
Deskripsi Fisik
xv, 114 hlm.; ill.; 29 cm
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
10 03. 219 (0014)
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
PASCASARJANA (MAGISTER) MANAJEMEN
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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