CD Skripsi
Analisis Harga Komoditas Tanaman Padi Di Desa Bungaraya Kecamatan Bungaraya Kabupaten Siak
This study aims to analyze the efficiency of rice marketing channels, the size of the margins, costs and profits of each marketing institution from farmers to consumers, the amount of farmer's share received by farmers and the price transmission elasticity in Bungaraya Village.
The method used to analyze the data collected in this study is to use qualitative and quantitative descriptive analysis. The sampling technique used was random sampling. Samples were taken at random, regardless of the level in the population of 42 farmers.
The results showed there were four marketing channels in the village of Bungaraya. Channel I consists of Farmer-Gapoktan-Bulog. Channel II consists of Farmer-Gapoktan-Retailers-Final Consumers. Channel III consists of Farmers-RMU-Retailers-End Customers. Channel IV consists of Farmers-RMU-Overseas Traders. Of the four marketing channels the most efficient marketing channel is channel II. Because the selling price received by farmers is greater than other channels. Based on the calculation results of marketing efficiency, channel II gets the smallest efficiency of 12%, marketing activities will be efficient if TB TNP then marketing activities are not efficient. The value of price transmission elasticity in Bungaraya Village is 0.278 smaller than one. This shows that if there is a 1% price change at the trader level, it will result in a 0.278% price change at the farm level.
Keywords: Price and Marketing
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