CD Skripsi

Pengaruh Strategi Brand Exstension Terhadap Minat Beli Konsumen ( Studi Kasus Bank Negara Indonesia Syariah Cabang Pekanbaru )

---

Brand extension strategy is the use brand that has been establish edfor theen tering class of new product saimed at providing direction to the efforts of the company from time to time is getting better, at all level sand referenceas well assetts location in ab rand extension that seen with theex pansion of the product on PT.Branch Pekanbaru branch of the Indonesian state. Buying interest customers grew because the ir motives based on attribut es in accordance with the wish es and needs in using or purchasing the expansion of the product, based on these two companies should beap propriate to design a strategy of brand extension to attract buying interest from consumers the selves to be interested in theex pansion of the products offered so that if consumers have been interested in theex pansion of the product and services offered so that if consumers havean interest in those product then there will be adecision to buy the product.
This research was conducted in the State Indonesia Syariah PT.Branch Pekanbaru branch located in the Sudirman No. 484, Pekanbaru. The purpose of this study was conducted to determine the effect of brand extension strategy towards customer buying interest on the State PT.Branch Indonesia Pekanbaru branch.

In this research methodologyis descrip tive and quantitative with SPSS, where samples were used that customers of Branch Negara Indonesia Syariah Pekanbaru branch and as a source of information is the product manager section. To determine the sample using the formula Slovin, sampling with purposive sampling method. The technique of collecting base through inter views, observation and question naires.


From there sults of base analysis include validity, reliability, and simple linear regression, the strategy of brand extensionin this study include four components of both the knowledge of the brand (brand knowledge), perceived quality (perceived quality), innovativeness (innovative), the consistency of the brand concept (brand concept consistency). Each hasindicatorinterrelatedandpositivestrivingtowardscustomersbuying interest on PT.Branch Pekanbaru Country Indonesia Syariah branch.

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

01 04.116 (0111)

Penerbit

Pekanbaru : Universitas Riau - Fisipol - Ilmu Administrasi Bisnis., 2016

Deskripsi Fisik

xi, 120 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

01 04.116 (0111)

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

ILMU ADMINITRASI BISNIS

Info Detail Spesifik

-

Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar